About Us

Established in 1948, Bliss & Reels Pty.Ltd. is one of the largest machinery suppliers in Australasia, with a wealth of experience in the supply, commissioning and service of a wide variety of production machinery for steel, concrete, asphalt and timber industries.

We provide comprehensive range of services, including turn-key installations;

• Advice, project management
• Shipping, commissioning and installation
• Training and after sales service
• Spare parts sales delivered into your store
• Finance

Based in Melbourne, servicing Australia & New Zealand, we are proud to represent some of the world’s leading production machinery manufacturers, who are at the forefront of machinery design and production output.

We are committed to continuing growth and expansion into related activities with an increased focus on automation, safety and environmentally friendly technologies.
We continue to value the importance of long lasting relationships with both our customers and suppliers, and we look forward to a successful future together.