Expert tailored solutions for your business-sourced, installed, and supported by the industry’s most trusted team.
With decades of expertise, we collaborate closely with Australian and New Zealand businesses to understand their unique requirements, providing turn-key solutions from world-class suppliers. From selecting the right equipment to installing and supporting it, we ensure your project runs smoothly and efficiently.
Bliss & Reels began in 1948 with a simple vision: to bring the best industrial machinery from around the globe to the Australian and New Zealand markets. Starting as a consulting firm, we identified the need for high-quality production machinery to help local industries thrive. Over the years, we ve evolved branching into commissioning, implementation, and ongoing support, ensuring that our clients receive not just the best equipment, but the complete solution.
Through our dedication to innovation, we ve built a reputation for sourcing cutting-edge machinery with a strong focus on automation, safety, and environmentally friendly technologies. Today, we remain committed to supporting our customers at every stage of their journey offering comprehensive turn-key services that keep businesses moving forward.
Our five-stage process is engineered to ensure success in reaching your goals, from consultation to ongoing support.
We take the time to understand your business, your goals, and your unique challenges. Our expert consultants work closely with you to define the best path forward.
Leveraging decades of experience, we design a customised solution that integrates cutting-edge machinery and technology, tailored to enhance your operations.
Our team handles all aspects of installation and commissioning, ensuring seamless integration with your existing systems and minimal disruption to your business.
We ensure your solution is fully compliant with industry standards and safety regulations, safeguarding your operations and providing peace of mind.
Once the solution is in place, we provide comprehensive training for your team, along with ongoing support to keep your operation running smoothly.
Bliss & Reels delivers high performance industrial solutions across multiple sectors. Select your industry to learn more.
Maximise productivity with our advanced concrete manufacturing equipment, engineered to streamline operations and boost efficiency.
Automate and elevate metal production with robust machinery that delivers precision and power to your facility.
Upgrade your asphalt production with our high-performance equipment, designed to meet the demands of modern infrastructure projects.
Our recycling solutions help facilities efficiently manage waste and recover valuable materials, promoting sustainability and profitability.
We provide cutting-edge timber processing equipment, optimising production workflows and ensuring precise results.
General Manager
General Manager
General Manager
General Manager
General Manager
General Manager
With our headquarters in Melbourne, we are strategically positioned to serve clients across Australia and New Zealand. Whether you require consultation, on-site support, or access to our team of experts, our central location ensures quick and efficient service tailored to your needs.
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