Bliss & Reels Pty. Ltd. is one of the largest machinery merchants in the South Pacific region and supplies and services a large range of manufacturing and production machinery, mainly for the metal processing industry.

It was founded in 1948 as a specialised sales and service agency for the importing of production machinery, mainly from Europe.

Over the years Bliss & Reels has developed into the sole agents to a wide range of European and American suppliers.

We are able to supply and service many industries including:

  • Concrete & Masonry
  • Asphalt
  • Timber Building Systems
  • Rebar & Mesh Processing
  • Wire working industry
  • Concrete Pipe Plants
  • Packaging Machinery
  • Machine tools
  • Steel Sheet & Strip Processing Lines
  • Specialised machinery
  • Laser Projection Systems
  • Tube bending machines
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